Schlafly Beer Packaging & Case Design for Biergarten

Schlafly Biergarten Packaging & Label Design 

Complete beer packaging and branding for Schlafly Beer and their sampler 12 pack: Biergarten. These Fall beers are German inspired and include the well known Oktoberfest, Bavarian Weiss, Munich Helles and Dunkel. The graphic design and illustration work takes inspiration from the Bavarian style houses & architecture, cobblestone streets and outdoor beer pubs. 

Throughout the illustration work and graphic design of the packaging, it was my goal to bring an uplifting sunny presence. Each side of the case features a different Bavarian inspired illustration. Line them up and build a complete scene! Pull up a chair, have a seat in the beer garden and enjoy a traditional German-Style craft beer. PROST!   

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Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Email: Jen@hootdesignstudio.com

Jen Borror | Hoot Design Studio
Visually telling a story with custom illustration.
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