Irwin Identity + Case Study
Brand transformation doesn't always require starting from zero.
Our recent work with Irwin is an excellent example of this...
We hear it all the time.
"๐๐ฐ ๐ธ๐ฆ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ณ๐ฐ๐ธ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ต๐ฉ๐ช๐ฏ๐จ ๐ฐ๐ถ๐ต ๐ข๐ฏ๐ฅ ๐ด๐ต๐ข๐ณ๐ต ๐ง๐ณ๐ฐ๐ฎ ๐ด๐ค๐ณ๐ข๐ต๐ค๐ฉ?" or "๐๐ฆ'๐ณ๐ฆ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฆ๐ด๐ต๐ฆ๐ฅ ๐ช๐ฏ ๐ข ๐ณ๐ฆ๐ง๐ณ๐ฆ๐ด๐ฉ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐ณ๐ฆ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ."
The goal is the same whether you keep some assets, bridge into new assets, or start from zero.
To meet the market in the most impactful way for your company.
Irwin was already an innovator in investor relations management.
They just needed their brand identity to catch up with the product.
The result is a fresh, mature identity with approachability. It's a beautiful example of a significant change without being a wild departure.
---
Looking for a brand agency? We would love to hear from you.
Email us:ย hello@focuslab.agency
Our Websiteย /ย Subscribeย /ย Instagramย /ย LinkedIn