Food App UI/UX Case Study
Overview
Foodi is a fully owned Food Tech Company of US Bangla group, a leading business house in the Aviation Sector, Real Estate, e-commerce, Fashion, Technology, Education, Logistics, and Courier service. Foodi was established in 2022, We are passionate about food and deliver food to your doorstep with the same passion. Now more than 1,500 restaurants and 100,000+ items are waiting for your tap on the app, to roll out with your favorite food. Whether you are a deshi foodie and Biryani - Kacchi - Khichuri - Chui Jhal, - Kala Bhuna is your menu or you like western cuisine items like Burgers, pasta, fried chicken, Foodi brings the best restaurants to your doorstep with the ease of an ice cream scoop melting in your mouth! This is possible because our Food Bondhu (Food carriers) work relentlessly.
Results
After that app redesign, we got good results.
Increased User Engagement: A more visually appealing and intuitive interface. Interactive elements and animations to keep users engaged. Gamification elements like rewards and badges.
Improved User Experience (UX): Enhanced navigation and ease of use. streamlined ordering process with fewer steps. Personalized recommendations based on user preferences.
Enhanced Brand Perception: A modern and consistent design reflecting brand values. Improved visual identity and coherence across the app. Positive user reviews and word-of-mouth marketing.
Revenue Growth: Increased order frequency and average order value. Better upselling and cross-selling opportunities. Expansion into new market segments with tailored features.
Accessibility: Enhanced features for users with disabilities. Compliance with accessibility standards (e.g., WCAG). Improved voice and gesture control options.
Customer Feedback Integration: Easy-to-use feedback mechanisms within the app. Regular updates based on user suggestions. Transparent communication about changes and improvements.