Celebrating Christmas with a unique experience, by creating an on-off experience called ‘Polladas KFC’ 
bringing our digital Piñata to life.

This event expanded further into a big event at the Mexico World Trade Center, where thousands of people participated both physically and remotely from their homes through a live streaming.

In this experience, users had the opportunity to break a piñata with their mobile phone, using it as a virtual stick to strike it until it shattered and win incredible rewards.