Natus Institute
From The Day Today
If you don’t know, a Natus is a disc-shaped object a woman can put into her uterus that grows exactly like a child for 9 months and then gets ‘born’. With the way things are nowadays, I’m actually pretty surprised that this isn’t a thing you can do in real life. Especially in America. Especially in California.
The enduring memories of The Day Today reports from the US are always that weird garish and luminous yellow tint they had on everything. Like a 1970s – 1980s nightmare. I think it’s something to do with that whole PAL / NTSC thing. Maybe? Either way, it doesn’t happen anymore, so that’s good. I think.
The design should hopefully be a fairly obvious nod to the conception process. Cells splitting and forming a human, etc. Not that that is actually happening here, of course. As it goes, everything is created using a circle, polygon fans.
Wait, is a circle a polygon? It might not be. Answers on a postcard.