3 Part Bar & Restaurant Logo System

This featured project involved the brand development for Rose & Crown, a restaurant and social club located in Atlanta, Georgia. This establishment is a unique blend of three distinct experiences: Rose & Crown Tavern, R&C Kitchen, and The Crown Club. Each of these segments offers a different ambiance and service, and our task was to develop a cohesive brand system that encapsulates the elegance and excellence of the entire venue.

Rose & Crown in Atlanta is a multi-faceted establishment designed to cater to a diverse clientele. The Rose & Crown Tavern serves as a casual bar and restaurant, R&C Kitchen provides an upscale dining experience, and The Crown Club is an exclusive private social club. Although each segment has its own unique personality, they all share the same core values of sophistication, quality, and a commitment to providing an exceptional experience.

Our challenge was to design three distinct logo systems that would represent each segment individually while maintaining a unified brand identity across all three. The logos needed to be visually connected, using a consistent color palette and stylistic elements, yet still reflect the unique character of each part of the establishment.

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