Nescafé Azera Coffee Packaging Design

Project Story:

For Nescafé Azera UK, I aimed to create packaging that would immediately resonate with coffee lovers seeking a premium yet accessible product. The goal was to design a look that would stand out on the shelf and convey both sophistication and a modern aesthetic, aligning with Azera's urban, bold brand identity.

I crafted a sleek, minimalistic design that highlights Azera’s key qualities—smooth taste, rich aroma, and barista-quality experience. The packaging features refined typography and a warm, earthy color palette, evoking the comforting, high-quality coffee experience that Azera promises. I used matte and metallic finishes to add a touch of elegance, enhancing visibility and appeal in retail spaces.

This design not only reinforces Nescafé Azera's premium positioning but also makes it easy for distributors to market the product as a must-have for coffee connoisseurs who appreciate both quality and style.