About This Project

Backstory & Purpose:

• Berikan Lokapasar is a unique marketplace site for local Indonesian Small and Medium Enterprises (SMEs) that develop protein-rich products such as snacks, chips, and others from fish.

• This is one of the redesign projects that I worked on while being a UI/UX Designer Intern at Berikan Protein. The project produced good results, such as 1000 products sold from January to April 2022.

Problem:

• Berikan Protein, as a movement to overcome malnutrition in Indonesia, also plays a role as an actor in accelerating nutrition with protein-rich products from fish.

• Sales of these products are carried out through a website connected to e-commerce. Still, the existing website is considered not to provide a good user experience, needs complete information, and needs to be more aesthetic.

Solution

1). User Research:

• For this project, I conducted direct interviews and focus group discussions with Berikan Protein's owners and management to understand the client's desires for the kind of website they wanted.

• The results of user research revealed that several important sections were needed on the website, and the user wanted a fresh website impression with a marine nuance and an empowering spirit.

2). Hi-Fi & Prototype:

• Based on time considerations and client approval, the information architecture and wireframing stage was skipped and went directly to the Hi-Fi design and prototype stage, which required around 6 UI Design pages in desktop view.

• The blue color palette was chosen to represent the Berikan Protein logo and the fresh-trusted movement, which carries the empowerment of Protein from fish.

• The Prototype can be seen HERE.

For connections, portfolios, or projects/collaborations, you can find me on Dribbble or other platforms (Instagram, LinkedIn, & TikTok) via linktr.ee/ilhamf08. Thank you!