SILVER HOLLOW

A fictional project designed for Silver Hollow - a company that makes electric vans with an emphasis on design.

To convey a sense of comfort while at the same time being old-fashioned, an identity was crafted with huge consideration on ‘HOLLOW’ means ‘HOLE’ that is part of the company’s name. I created HOLE on the SILVER as the literal meaning of the brand’s name. To depict the ‘hole’ 4 circles of different sizes were used align appropriately to represent silver, van tire, van wheel and hole.

The color black is the primary color accented by green, orange and deep blue to further arouse exhaust-free environment and comfort feeling among others.

The logo has been applied to many possible touchpoints like stationery, merchadise and marketing materials.

Project Brief provided by goodbrief