The Brief

The award-winning Coffee with Jim & James is an energy industry podcast powered by EWN, dedicated to creating connections, sharing ideas, and listening to diverse perspectives. In the beginning we started with little caricatures, and some cheesy little intro I made in adobe animate. What started as a way to network and connect during the pandemic, quickly blossomed into a podcast gaining traction and recognition for its thought leadership. It became clear that we needed to create a stronger more professional brand identity.

As a project functioning under EWN, we wanted to maintain an allegiance to our company. So I began the (more difficult than you would think) task of developing a distinctive brand identity that was unique to Coffee with Jim & James but still fell within the color palette and style of EWN.