The Brief

I was approached by a member of LWDP, an organization dedicated to supporting and empowering women in the damage prevention industry—a field traditionally dominated by men. They were interested in a logo redesign after receiving some feedback that their current logo might be sending the wrong message. Passionate about their cause, I was excited to help create a new logo that better represented their mission and spirit.

In this project I was focused on updating the icon to be more modern and scalable while paying homage to the original design. Its not something we talk about often as designers, but redesigning a logo comes with a lot of emotional attachments. It was something that I kept in mind when choosing to keep a feminine touch and a familiar color palette.

In the end my design wasn’t chosen but this project remains one of my favorites due to the meaningful work and the opportunity to support a cause I deeply care about.