Unveiling Useable Design her Branding
In the ever-evolving world of design, staying relevant and resonant with one's audience is paramount. We are thrilled to announce that Useable Design has undergone a significant transformation, embracing a fresh visual and agency identity that speaks volumes about our heritage, values, and forward-thinking approach.
1) Royal Tribute to Amsterdam
At the heart of our new identity is a profound homage to Amsterdam, a city renowned for its rich history and royal legacy. The Lion symbol, an emblematic figure from Amsterdam's coat of arms, now graces our brand. This powerful icon is more than just a nod to our roots; it represents strength, courage, and a regal legacy that we aspire to embody in every project we undertake.
2) Majesty of Royal Purple
Complementing the Lion symbol is our new primary color: royal purple. This choice is far from arbitrary. Purple has long been associated with royalty, ambition, and creativity. It evokes a sense of luxury and sophistication, aligning perfectly with our commitment to high-quality, elegant design solutions. The deep, vibrant hue of royal purple not only captures attention but also symbolizes the depth and breadth of our expertise and the premium service we offer our clients.
3) A Symbolic Icon
One of the most exciting elements of our rebranding is the introduction of a bespoke pattern, intricately designed based on Useable’s symbolic icon. This pattern is a visual representation of our identity—unique, detailed, and thoughtfully crafted. It serves as a versatile design element that can be subtly integrated across various media, providing a consistent and recognizable aesthetic.
