This is not an actual company and the draft of the brief has been generated by online brief generator.

Client Draft

Company Name:

Eagle Jewelry.

Company Description:

We are a big chain of stores that sells jewlery. Our main product stands out because of its superior quality and convenience. Our target audience is parents. We want to convey a sense of innocence, while at the same time being approachable.

Job Description:

You must create a logo using the information given in this brief. They would prefer an abstarct logo that uses the color gold. The logo will be used on the company packaging box. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.

From the brief, the logo must provide minimal vibe, this provide the required sense of innocence, and approachability. The moodboard that is here, provides the vision of the bald eagle and the various jewelries with superior quality. These are image provoked the idea of the initial sketch.

There were lot of ideating iterations of this brief and I ended up choosing the first circled one, since it provided minimal vibe and aligned with the brief.

The style guide creation was pretty simple and almost direct.

As in the brief, the color usage is maintained gold, symbolising luxury, calm and rich.

The logo is an abstaract logo too, including the brand name will make the brand's recognition easier.

The usage of gradient and "Mirador Book Demo" typeface provides the look of superiority and luxurity.

The Eagle Head in the logo is been highlighted symbolising the brand name Eagle.

These are the look of the logo both vertically and horizontally.

This logo is been generated by combining just the basic shapes like circles, triangles and rectangles.

The spacing between the logo are made using the x-height of the font.

This is the brand pattern and the symbol for packaging.

Here is a mockup of the logo when displayed in the packaging box.

Takeaways

This is a sample work, indicating my ideation and business thinking of the brand and providing value through logo design. The logo can be viewed in mockup to understand the real-time usage.

That's it for this logo!

I am available for freelancing work!

Let's connect and I will provide you the necessary value.

Happy Designing!