ScottTech PickPro Brand Identity
ScottTech PickPro, a cutting-edge Warehouse Management System (WMS) by PeakLogix, required a brand identity that could clearly communicate its advanced technological capabilities and efficiency. Our process involved extensive market research to understand the competitive landscape and key differentiators of ScottTech PickPro. The main goal was to create a logo and icons that embodies precision, control, and innovation—qualities essential in the automation and logistics industry. The challenge was ensuring the brand identity could grow alongside the product’s evolving capabilities, staying relevant in a fast-paced, tech-driven market. The resulting identity is modern, perfectly aligned with the high-tech nature of ScottTech PickPro.
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