YIT Brand Identity
For Yale Industrial Trucks (YIT), a well-established material handling equipment dealer, we created a refreshed Logos and Brand Identity that honored their rich history while positioning them for the future. The process involved workshops with key stakeholders to understand YIT’s core values, customer base, and market challenges. The main challenge was balancing the brand’s legacy with the need for modernization, ensuring the logo would appeal to both long-time clients and new prospects. The final identity highlights YIT's commitment to reliability and strength in material handling, utilizing bold typography and a dynamic design that reflects their robust offerings.
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