MYOBI Design Collateral
Designing branding and publication materials for an event launch involves several stages. Here’s a detailed description of the design process for branding, publication, website, and infographic development:
1. Research and Planning
Objective Definition: Define the goals and objectives of the event, target audience, key messages, and desired outcomes.
Market Research: Conduct research to understand audience preferences.
Mood Boards and Inspiration: Create mood boards to capture the visual and thematic inspiration for the event.
2. Branding
Concept Development: Develop multiple branding concepts that align with the event's goals and audience. This includes logo design, color palette, typography, and visual style.
Brand Guidelines: Develop a comprehensive brand guide that includes logo usage, color codes, typography rules, imagery style, and tone of voice.
3. Publication Materials
Content Creation: Write and edit the content for all publications, ensuring it aligns with the event’s messaging and branding.
Design Layouts: Design the layouts for brochures, flyers, posters, and other printed materials. Focus on readability, visual appeal, and consistency with the brand. Mockups and Revisions: Create mockups for each publication piece and gather feedback. Revise based on feedback and finalize the designs.
Print Production: Prepare the final files to ensure they meet the printing process specifications.
4. Website Development
Wireframing and Sitemap: Develop a sitemap and wireframes for the website. This outlines the structure and navigation of the site.
Content Management: Populate the website with content, including text, images, videos, and other media.
Development and Testing: Communicate with external developers to ensure all the requirements align with the updated data form Reserch team.
Conduct thorough testing to ensure functionality, responsiveness, and compatibility across devices and browsers.
Launch and Maintenance: Launch the website and monitor its performance. Make necessary updates and maintenance regularly.
5. Infographic
Design Data Collection and Analysis: Gather and analyze data relevant to the event. Identify key points and statistics to highlight in the infographic.
Concept and Storyboard: Develop a concept and storyboard for the infographic, deciding on the visual flow and how information will be presented. Design and Layout: Create the design using graphics, icons, and typography that align with the event’s branding. Ensure the infographic is visually appealing and easy to understand.
Revisions and Finalization: Review the design with stakeholders, make revisions based on feedback, and finalize the design.
This detailed process ensures a cohesive and effective branding and publication strategy for an event launch, creating a strong visual identity and engaging experience for the audience.