SUSTAINABLE SHOPPING CAN BE HARD.

This product aims to make the current shopping landscape more saturated with sustainable clothing options, to encourage sustainable shopping as a whole. 

Continued decentering of climate issues in the fashion world, paired with overconsumption, ultimately cause negative statistics to worsen, rapidly. My goal was to make sustainable options clear, concise, and easy to find; without forcing the customer to budge out of their price range, or on quality.

This goal helped me arrive at the question that sparked the creation of this product: How might we design a feature within a shopping app like SSENSE to reflect a brand’s sustainability impact for online shoppers so that they can make ethically minded shopping decisions?

in order to answer this question, I prototyped this app, and tested it with users, I then applied their insights to my final designs.