Problem:

• Addictive Coffee E-Commerce & Company Profile is an international exporter of various types of coffee from Indonesia. I worked on this project when I was a UI/UX Designer at BTekLabs, where I was tasked with designing Hi-Fi and Prototypes.

• The purpose of this project is to create an e-commerce platform for coffee from Indonesia that can be accessed by people from all over the world while introducing and strengthening the company's image to the public.

Note: the product picture isn't real, just for dummy data purpose. The copyright belong to their respective owners.

Problem:

• The world community's interest in Indonesian coffee is increasing. Unfortunately, buyers do not yet have much information about quality suppliers and sellers such as Addictive Coffee.

• On the other hand, suppliers are confused about how to introduce their products and reach more customers both from within and outside the country.

Solution

1). User Research:

• For this project, I received a design brief from the Project Manager regarding what features should be included, benchmarks with other websites, and the client's design preferences.

• Five sections must be created to meet the client's needs, namely the Home Page, About Us, Shop, Gallery, and Login and Register menus.

2). Hi-Fi & Prototypes:

• Adjusting to the client's needs and time, I immediately jumped to this stage, where 20 pages were created for a responsive display, 10 pages for the desktop display, and 10 other pages for the mobile display.

• The Serif font and brown color palette were chosen as a representation of the coffee commodity being traded, as well as to symbolize a classic feel and high quality.

• The Prototypes can be seen HERE.

For connections, portfolios, or projects/collaborations, you can find me on Dribbble or other platforms (Instagram, LinkedIn, & TikTok) via linktr.ee/ilhamf08. Thank you!