Good AI unlocks human potential.

At Craft, one of our guiding principles for Good AI is that it is a tool for unlocking human potential. By using AI to enhance our true human superpowers of critical thinking, adaptation, innovation, emotional intelligence, and empathy, we ensure that the value of AI is felt by real people, not just bottom lines.

By aggregating diverse perspectives and data, AI can inspire and simplify our decision-making, allowing us to use our brain power for things that give us joy - time with our family, friends, and interests.

AI can help with analyzing data and distilling it into actionable insights.

AI can collaborate with users to analyze data, enhancing accuracy by incorporating user input and expertise as needed.

Read more about our Good AI Principles, go here.


To start a conversation about opportunities to work together with Craft, go here.