Case Study: Event Branding for MoEngage
Case Study: Event Branding for MoEngage
CLIENT
MoEngage, USA
DELIVERABLES
Branded Materials for web
Webinar & Social Media Ads
Landing Pages
Branded print assets for events
Video and animation
TEAM
ABOUT MOENGAGE
MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners, founded in 2014. Headquartered in San Francisco, California, with offices in Europe, South Asia, and South America, MoEngage helps analyze customer behavior and engagement with personalized communication across the web, mobile, and email. Recognized as a “Customer’s Choice Vendor” in the 2022 Gartner Peer Insights and as a Mobile Marketing Industry Leader in the G2 Spring 2023 Grid Report, MoEngage stands out with its full-stack solution, offering powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities in one dashboard.
BRANDED MATERIALS FOR WEB
#GROWTH is a significant event uniting marketing leaders, product owners, and experts in the field of growth marketing. It features invite-only events, workshops, courses, expert videos, podcasts, and more, with 1000+ peers and leaders worldwide. #GROWTH stands as a great opportunity for professionals to connect, learn, and innovate, making it a must-attend event for anyone serious about achieving exponential growth in their endeavors.
We have designed a variety of branded materials for MoEngage, focusing on enhancing their online presence for #GROWTH and other events they participate in. Our work includes email headers, social media ads, pop-up banners, landing pages, and more.
The email headers we designed for their campaigns were used to brand their digital messages. We also developed pop-up banners for their website to capture visitors’ attention and encourage registrations. These materials were designed to drive traffic and increase event participation.
WEBINAR & SOCIAL MEDIA ADS
We have created a variety of visuals, including social media ads for Facebook, LinkedIn, and Twitter, to promote #GROWTH and other events. These graphics were customized for each platform to enhance engagement and visibility.
One example of an event we have provided materials for is MAU Vegas, which stands as the premier event in the mobile app industry, showing innovative educational sessions and networking opportunities. With over 600 connections already established in the MAU Mobile App and 70 engaging content sessions spanning across 5 tracks, attendees are equipped with invaluable insights to navigate the ever-evolving landscape of mobile apps.
A significant aspect of our work involved designing webinar assets such as banners, paid ads, pop-up banners, exit-intent banners, and presentation decks. These tools played an important role in advertising upcoming webinars, capturing the attention of potential attendees, and encouraging registrations. Pop-up and exit-intent banners were strategically created to engage website visitors and help convert them into webinar participants. The presentation decks provided a consistent and professional appearance throughout the webinars.
LANDING PAGES
We have designed landing pages specifically for #GROWTH and other events, ensuring a seamless and engaging user experience. These landing pages were created to provide all the necessary information, including schedules, speaker details, and registration forms.
Each landing page was tailored with the specifics of the event it represents – elements, colors, and typography. We also incorporated MoEngage’s branding elements and colors to maintain a consistent look and feel. The design aimed to be user-friendly, making it easy for visitors with all kinds of tech backgrounds to navigate and find relevant information quickly.
Through strategic optimization of these landing pages, we supported MoEngage in boosting event registrations and engagement.
BRANDED PRINT ASSETS FOR EVENTS
We have designed a variety of print materials for MoEngage to create a cohesive and visually appealing brand presence. These materials played an important role in ensuring that the brand was prominently and consistently represented throughout #GROWTH and other events.
Here are the services we provided:
- Backdrop
- Photo wall
- Table signs & signage
- Invitations
- Booth stands
- Programs
- Candy header and packaging
- Postcards
- Roll-up banners
- T-shirts
- Apparel
- Promotional materials
All print and promotional materials were aligned with the brand and event theme, colors, and messages.
Shoptalk events assemble thousands of retail innovators annually, both in-person and virtually, to shape the future of retail. Attendees gain insights into the latest trends, business models, and technologies driving retail evolution, offering opportunities for professional growth and industry connections. Shoptalk 2024, held from March 17–20 in Las Vegas, Nevada, drew an impressive attendance of 10 000 individuals, showing its significance as a premier event in the retail calendar.
For this event we have designed promotional materials such as T-shirts, apparel, and various other items, adding flair and excitement. With those vibrant designs, which featured the MoEngage logo, our promotional materials not only improved brand visibility but also ignited a sense of engagement among event attendees.
VIDEO AND ANIMATION
For the MoEngage X Marketoonist Video Cartoon ad, MoEngage required a video with animations to introduce their brand and event highlights. The video, featuring Marketoonist sketches and a touch of humor, helped the brand in presenting their message in an engaging and entertaining manner, generating excitement among attendees.
For an event with PCH, MoEngage wanted an interview video to show industry insights. Through editing and the addition of animated lower thirds and typography, we ensured the video aligned with their messaging, reinforcing their expertise to the audience.
For their own event #Growth, we edited a video teaser with the goal of generating anticipation and encouraging audience engagement, thereby contributing to the success of their event.
In addition to these specific projects, we edited a variety of videos, including interviews, short audiograms, brand introduction videos, pre-event highlights, and post-event recaps.
Our goal was to deliver tailored, engaging videos that effectively communicated MoEngage’s message and captured the essence of each event.
