Jukebox — Brand Design

About

Jukebox is a one-stop-shop for purchasing audio equipment, instruments and music, particularly vinyl records. The project strongly takes inspiration from 80s-90s pop artists and the influential reign of David Bowie.

Groove type - Proprietary Typeface

For this project I chose to also create a proprietary typeface from scratch, dubbed "Groove" type (which I plan on releasing as a desktop & web type after some much needed polishing).

The type is used as the base of the logo and accompanying tagline.

Thanks for viewing my project!

Jukebox is a mock-up business conceptualized for practice.

Potential resemblance to an existing business is purely coincidental.

More by Shachar M.W.

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