Fizino -as an early stage UK-bases startup-intends to gain his position with a new approach (registering only newbuilt London properties).

By start of improvement phase, and before anything, I conducted an internal heuristic evaluation to find out what is missed from design side. We found some UI/UX issues to be fixed, and top of that, Fizino had to define his strategy as soon as possible.

Design Strategies mainly focused on having a data-backed / heard tone, that reflected in:

-Pictures in hero(London symbol)

-pictures of Newbuild Homes(Flats + developments)

-Pictures related to buying from “abroad”

-Contents about buying schemes available in UK

-Better Navbar & footer(containing schemes)

-Filter Buttons(that shows various London areas) and would improve SEO

-Newsletter Section

-Adding a FAB

-…

These strategies applied to design, after got approved by client, Fizino.

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Drop a line to me: nemati.azam.id@gmail.com