Redesign of Online Store Website

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I will share the Redesign of Online Store Website.

Redesigning a website for an online cupcake store in Canada.​Our team started the redesign by focusing on user experience aspects and we defined the task of purchasing cupcakes as a gift based on the user's favorite flavor.​We have created an opportunity for users to send a voice message with their purchased cupcakes.

Problem Statement

Toronto Cupcake operates exclusively online and does not have any physical stores. However, the website could benefit from a redesign to enhance the shopping experience for customers. The current website lacks clarity in displaying its products and services, leading to an unsatisfactory customer experience.

Our Goals

• Give users a friendly and authentic feeling when it comes to the website

• Increase user satisfaction​

• Simplify the process of placing an order

• Design accessible products​​

• Design a user-friendly interface for the website

Our Approach

• Heuristic evaluation of the website to discover the main usability issues and to get a better insight into what to focus on during the user research

• Float surveys to understand why users avoid buying cupcakes online and what features or information they consider essential for an online cupcake store

• Interviewed potential users to understand their concerns and needs

• Competitive analysis to understand Toronto Cupcake's strengths and weaknesses

Hope you like it.

Thanks for your consideration.