this shot belongs to "Vaginal Microbiome Test " of ScreenMe, a women healthcare business based in UK, that I designed for.

I initiated our discussions by inquiring about their existing product strategy, which was found to be lacking, except a brand book. I proposed a template for them to complete. Concurrently, I kept a close eye on their competitors and developed a perceptual map. Based on these insights, brand, and strategy document, I recommended a “design strategy” for them to follow. Once this was approved, I proceeded to design their website, guided by the newly established design strategy.

Design Strategies mainly focused on having a scientific tone, that reflected in:

-pictures from bacteria and yachts

-showing group of potential users

-representing the sample test report

-comparisons of test packages’ features and prices

-and finally, staying loyal to current brand book colors.

-.....

These strategies applied to design, after got approved by client, ScreenMe.

The main constrains were to design based on a brandbook, that motivated us to have a scientific but simple design language.

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Drop a line to me: nemati.azam.id@gmail.com

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