Designing and developing a new e-commerce website for Walnut & West presented several challenges. Aside from a limited inventory at launch and uncertain scheduling for new additions, budgetary constraints were tight. However, there was a client with upscale taste and high expectations who we knew deserved the very best--and my team and I were determined to deliver. The client fell in love with this crisp, open-air look that allowed her unique offerings to shine. And, more importantly, the customer's path to purchase was clear and paved with special touches that lent confidence and pride to the acquisition of each new piece.

Unique to this project:

• Clearly defined user & customer experiences with a touch of whimsy

• Moveable zoom area (activated by fingertip on mobile) to allow detailed close-ups on product pages

• Vertical flip on the homepage A-spot

• Beautifully crafted products that were ready to shine in a clean, elegant e-commerce setting

I learned a lot as the lead designer on this project, including the importance of carving out a clear vision and sharing very specific end-goals with the dev team. The importance of being able to speak a shared language had never been more important, and achieving a higher level required me to learn more specific terminology and technical specs in order to make this user experience work as planned. My development partner and I were immensely proud of what we achieved with Walnut & West, and it remains a favorite site of mine to this day.