LTA Power Every Move Web Interaction
Supporting the big goals of the Singapore Green Plan 2030 is a significant challenge. It not only requires digital publication and awareness but also demands proper storytelling and emotional impact when communicating with the audience. In this case study, we are presenting Singapore Land Transport Authority - Power Every Move website interaction design.
Path of the Move - Hero Animation
Starting with the campaign's prominent name, “Power Every Move,” which portrays the power of Singaporean citizens to make their country greener and better through every single move they make, we succeeded in delivering this message through an engaging hero interaction animation. Using a powerful headline and EV line animation that moves through Singapore's landmarks, we created a clever path that symbolizes the movement itself.
Educating and Engaging Audiences on EVs
Aware of the many skeptics towards EVs, we created an interactive section where users can play around whether the listed sentences are fact or fiction. This approach educates the audience about EVs and makes the overall campaign experience fun and engaging.
Ensuring Availability and Accessibility Across Singapore
One of the plan's key missions is to ensure the availability of charging points throughout Singapore. To keep the audience informed about the process and current availability, it is essential to provide real-time, intuitive updates. Our team is developing the Charging Point Map, which enables users to see the availability and location of charging points, as well as providing shortcuts for map directions. This feature is designed to be highly intuitive and user-friendly.
