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A Throwback project. The Venues, Parks, & Arts Department of South Bend, Indiana came to us with a vision of creating an e-sports venue in the old Bendix Theatre at the Century Center. A majority of us being gamers and e-sports enthusiasts, this was a match made in heaven. We knew this was the perfect project for us. After uncovering insights and strategizing, Vala went to work on creating a visual identity for what will be Bendix Arena.

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