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Connecting to the boomer, coffee snob market by adding playfulness and a touch of retro to a summer camp inspired small batch coffee roasters brand identity.

Appealing to this unique audience by tugging on those reminiscent heart strings of summers long gone by with the perfect balance of humor and sophisticated taste.

This strategy is roasted into every touchpoint of the Brand's Visual and Verbal Identity —illustrations, packaging, naming, messaging, advertising, and marketing.