Lokki — Symbols

At Lokki, they believe in the importance of spirited exploration,
a value that embodies their commitment to innovation.
Exploring with fiery means cultivating curiosity and boldness.

They therefore aspire to revolutionize the way we consume
by encouraging equipment rental, with the aim of shaping a world where access to outdoor activities is simplified, where sharing is encouraged, where inclusivity is promoted.

__

Art direction based on photography and graphic design elements created in brand identity.

Full case study on Behance