Midfirst Bank Application Design

Client Overview

MidFirst Bank is a trusted financial institution offering a wide range of personal and business banking services, renowned for its commitment to exceptional customer service and innovative solutions.

Problem

Digital Customer Service Lagged Behind Brand Mission
MidFirst's mobile app, with a user satisfaction score of 65% for transaction accessibility rate of only 40% for key functions like viewing account balances, had an outdated design and complex navigation, leading to a 30% higher churn rate than industry standards.

Objective

MidFirst shattered traditional banking stereotypes with a fresh, user-friendly app featuring advanced personal financial management tools. Users can now effortlessly track expenses, set budgets, and achieve financial goals, reflecting MidFirst's commitment to exceptional digital service.