Mulligan's Grooming Co. Logo System

Logo design for a men’s grooming brand for golf enthusiasts ⛳

The client envisioned a friendly, yet unconventional logo that reinforces the brand’s key message.

🐻 I created a mascot of a bear golfer in 70s golf attire. He’s standing at ease because we wanted to stay away from the mid-swing position so many golf-themed logos have.

The graphic is paired with a playful hand-drawn script and a clean, modern sans serif.

As for the color palette, it’s inspired by the Wes Anderson film Rushmore 😁

What’s your favorite logo variation out of the bunch?

💬 Let me know in the comments below!