Foyer • Branding / UX / UI
About
Foyer is a savings platform created specifically for aspiring homebuyers. It helps savings work much harder, with interest rates on mortgages doubling nearly from 2021-2023, they believe it's vital to help Americans save better and faster for their first homes through higher yield and more predictability.
During 2023 we worked with them to create a new visual system, to grow their brand and cement its core values.
Creative Direction: Victoria Ciordia & Matías Ross
UX Direction: Catalina Lizaso
Branding Design: Nicolás Bernacchia
UX UI Design: Josefina Ciordia
Collaborators: Natalia López Guerra & Germán Latasa