1910 Genetics’ Typography

1910 Genetics’ Typography: the perplexing potential of AI and machine learning-powered biotech put into editorial context.

1910’s primary font — Editor — carries the brand’s tone of sophistication throughout all applications, fusing together the elegant curves associated with the natural world of biology and clean, sharp angles associated with digital technology.

IBM Plex Sans is the secondary font used for text, due to its visual clarity and supreme legibility; which is especially important when it comes to difficult, information heavy text.

Its Mono counterpart - the IBM Plex Mono font - is used for numeration as mono font provides a digital connotation to the aesthetic, strongly alluding to the technical - AI and machine learning - aspect of 1910’s business.

Case study: https://www.fiftyseven.co/case/1910-genetics