Amorous Estate Logo

📣Project Overview

Amorous Estate, a new wedding venue in Miami, Florida, seeks a logo that captures the unique blend of English garden elegance and modern sophistication, while subtly incorporating their cacao plantation heritage.

📣Design Challenge

Create a logo that:

Harmoniously combines classic English garden aesthetics with contemporary design.

Effectively integrates the cacao element without overpowering the overall luxury feel.

Reflects the serene and romantic ambiance of the venue.

📣Design Solution

Selected Concept: An oval emblem, symbolizing unity and completeness, will serve as the foundation. The initials "AE" will be incorporated using the sophisticated Cinzel Decorative font. To subtly introduce the cacao element, a halved cocoa pod will be stylized as a floral element, adding depth and intrigue. The color palette will consist of deep and soft greens, evoking a lush garden atmosphere. Typography will complement the design, with the flowing Oterdin script for "Amorous" contrasting beautifully with the bold Signal font for "Estate."

📣Deliverables

• Comprehensive logo design concept

• Detailed design rationale

• Multiple logo variations (color, black and white, horizontal, vertical)

• Digital logo files in various formats (AI, EPS, PNG, JPG)

• Brand guidelines

📣Design Process

• Research: In-depth analysis of Amorous Estate's brand identity, target audience, and competitive landscape.

• Concept Development: Generation of multiple logo concepts based on the project brief.

• Design Refinement: Iterative process of refining logo designs based on client feedback.

• Color Palette and Typography Selection: Careful curation of colors and fonts that align with the brand's aesthetic.

• Logo Application: Creation of logo variations for different applications (website, stationery, social media).

• Brand Guidelines: Development of a comprehensive style guide for consistent brand usage.

Inspired by the elegance of Amorous Estate?

Let's create something extraordinary together!

Our team at Das Design Studio was thrilled to bring the vision of Amorous Estate to life through their logo. We believe that every brand deserves a unique identity that resonates with its audience.

Ready to elevate your brand? 

Contact us to discuss your project. We can't wait to hear from you!

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