Beurre: Branding
Beurre is to be remembered as a place of nourishment, warmth and comfort. It is where loved ones can gather and enjoy the company of one another over hearty flavours served in sharing portions.
Paper Street Design designed the branding to be classy but yet approachable, establishing a visual identity concept that is contemporary, minimalist and elegant.
Beurre’s logo is designed in a way that incorporates two main elements; charcoal and butter. The selected font is seated on top of a circle to embody the idea of a plate, while the gold suggests butter being the main ingredient and the strokes symbolise charcoal being used to cook the dishes.
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