Mascots for Sleep Music App

Calm Sleep, mascot design, Rajan Dube

I wanted the CalmSleep app to be fun and friendly. So, I introduced Romeo (Ro-m-e-o), our cheerful mascot family.

Here’s why.

  • Romeo pops up with a big smile when you change account settings.

  • Fill out a survey, and he thanks you with heart eyes.

  • Special updates? He’s there with a friendly wave.

Why Romeo?

He adds a personal touch, makes navigation fun, and keeps a consistent, friendly voice throughout the app.

Picture this:

  • You're about to disconnect your account, and Romeo appears with a puzzled look, asking if you're sure. It makes you think twice.

  • Finish a survey, and Romeo shows his gratitude

It's simple but engaging.

Romeo keeps things light and friendly. Every step feels like a chat with a friend. This boosts user delight by turning routine tasks into enjoyable experiences, making users feel valued and connected.

Calm Sleep, mascot design, popup design, Rajan Dube

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