Instagram Feed Post Design - Rabbani Tour Travel

Background:

Rabbani Tour Travel, a travel agency that offers Umrah and Hajj packages, wants to increase brand awareness and attract more potential pilgrims through the Instagram platform. They need a feed post design that is attractive, informative, and in line with their brand identity.

Objective:

  1. Increase Engagement: The feed post design must be able to attract the attention of Instagram users, encouraging them to like, comment and share posts.

  2. Convey Information Clearly: Postings must provide complete and clear information regarding the Umrah packages offered, including departure dates, facilities and prices.

  3. Strengthening Brand Identity: The design must be consistent with Rabbani Tour Travel's brand identity, using appropriate logos, colors and typography.

Target Audiens:

  1. Muslims aged 25-55 years

  2. Have an interest in carrying out the Umrah pilgrimage

  3. Looking for a trusted and quality Umrah package

Design Solution:

  1. Design Theme: Using the theme "Comfortable and Memorable Worship Journey". The design will emphasize comfort, safety and a deep spiritual experience during the Umrah trip.

  2. Visual Elements: Using high quality photos depicting the beauty of the Grand Mosque and the Nabawi Mosque, as well as the Umrah pilgrimage activities. uses the dominant colors green (identical to Islam) and gold (symbolizing luxury and spirituality). use a typeface that is easy to read and elegant, such as Montserrat or Open Sans "SEN"

  3. Contents: Briefly explain the Umrah packages offered, including departure dates, facilities and prices. Use persuasive and inviting language. Invites users to visit the website or call the contact number for further information and registration.

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I'm exploring the world of design as a freelance UI/UX designer. With UI/UX design skills, I am able to translate creative ideas into real websites using WordPress and Elementor. My high interest in the world of digital design motivated me to start a professional career as a UI/UX designer.

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