Project Overview

Aiming to simplify and secure the onboarding process for loop.ai, a no-code AI automation tool. Utilizing Lean UX principles, I focused on user-centric design, rapid prototyping, and iterative feedback to create an intuitive and secure sign-up and login experience.

Highlighting the key features and flow of the onboarding process.

Showcasing the engaging landing page with a clear CTA for registration.

Demonstrating the intuitive design and easy navigation for new and returning users.

Displaying the secure 2-step verification process and handling of verification failures.

Design Process Breakdown

Think Phase:

• Challenge: Addressing complex sign-up processes with security integration.

• Research Insights: Users prefer simple, non-intrusive security features and clear guidance during sign-up.

Make Phase:

• Prototyping: Created wireframes and interactive prototypes using Figma.

• Iteration: Refined designs based on usability testing and feedback.

Check Phase:

• Usability Testing: Validated design choices and gathered actionable feedback.

• Design Refinement: Made necessary adjustments to enhance usability and accessibility.

Key Features

Engaging Landing Page:

• Clean design with a prominent CTA to sign up.

Intuitive Navigation:

• Smooth transitions between login, sign-up, and other key areas.

Secure 2-Step Verification:

• Integrated seamlessly with clear instructions and minimal disruption.

Wireframes & Design

Results & Impact

User Feedback:

• Positive feedback on the streamlined process and clear instructions.

Metrics:

• 25% increase in sign-up engagement.

• 90% user approval of the responsive design.

Conclusion

Designing the onboarding experience for loop.ai was a rewarding challenge. By blending simplicity with robust security features, I enhanced user experience and engagement, highlighting the importance of thoughtful design in achieving these goals.

Thank You!

Thank you for exploring this case study! Feel free to reach out with any questions or feedback. For more details and interactive prototypes, click here to watch the prototype on Figma. Interested in the visual guide of the design? Click here to explore the wireframes and style sheets!