Working with a talented team of programmers, it was my pleasure to design and develop new branding for a well-known, Philadelphia area leader in Corporate Social Responsibility (CSR), The Satell Institute. The first order of business was to create a strong, inviting identity. We also knew that the website would be host to a two-part initiative calling participants to "Think" and "Do". A palette of vibrant, energetic reds and blues was chosen and carried through the website and coordinating white papers.

Unique to this project:

• Client's outstanding devotion to Corporate Social Responsibility called for an identity that was robust, trustworthy, and allowed the content to shine

• Develop a concept that gives equal weight to the ideals of "Think" and "Do"

• Library of whitepapers in need of visual language to unify ideas and support data

The Satell Institute's new website quickly became a premiere knowledge base and resource for companies seeking to launch CSR initiatives. The site has a robust enterprise content management system which supports Satell's roadmap for offering membership-based resources, content, and corporate mentorship in CSR. As an accompaniment to the website and membership offerings, I designed a series of downloadable whitepapers which provide a deeper look into the values and mission of this regional and global leader in the realm of Corporate Social Responsibility.

The visual design system created for the website was carried over to the layout rules for The Satell Institute's whitepapers. Highlighting key information in the world of CSR, these PDFs are downloadable, shareable, and easy to print.