Sweatcoin: Fake Door Test

Heyo! 👋

I'm John a senior product designer for Sweatcoin; an app which rewards your daily steps with a new-generation currency you can spend on products, use to enter prize draws or donate to charity.

So what was the brief?

The brief was to design a fake door test to measure user interest in a new health and fitness walking plans upcoming feature.

For the entry points for the fake door I designed a notification, and a Walking Plans card for the homepage. The copy was written selling the new feature as an exclusive early access waitlist.

I reused a universal drawer component to communicate the user's success joining the waitlist, and added a celebration Lottie to give the users a dopamine hit to feel good about joining.

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Sweatcoin is available on App Store and Google Play

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