Polaris® Brand Identity
Polaris is a decentralized creative studio that specializes in creating functional and aesthetic brands.
Focused on the creation of websites and applications for new companies, brand identities and digital marketing. It has a team of designers, developers and project managers who are passionate about their work.
We work closely with the founder of the studio at a strategic and analytical level to deliver a powerful, timeless and functional result. We wanted to represent the pole star within the symbol by flipping the second section to form the letter P. We decided to accompany it with an adjusted and customized wordmark exclusively for the brand. The color palette was inspired by space, with a strong presence of pure black within the visual identity.
The color palette was inspired by space, with a strong presence of pure black within the visual identity.
Would you like to work with us to create or renew your entire brand?
We are available for new projects, write us here:
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