The objective was to design a professional lookbook for MAAP, targeting subscribers of their mailing list. This seasonal catalogue, intended for direct mail, aims to inspire recipients to explore the latest performance cycling apparel from MAAP’s 2023 summer collection.

Client & Project Background

MAAP, a prominent online retailer specializing in high-performance cycling apparel, is renowned for its innovative and meticulously crafted products. With a commitment to pushing the limits of design and technology, MAAP ensures its apparel meets the demands of elite athletes and casual riders alike. To further engage their dedicated following and drive sales, the need arose to create a compelling direct mail piece that showcases new products from the 2023 summer collection.

Design Brief

The project focused on creating a vibrant, stylish lookbook that highlights a selection of items from MAAP’s 2023 summer collection. The goal of the project was to drive interest and sales of the items in this collection.

Final Deliverable & Solution

The final deliverable was a professionally designed lookbook ready for direct mail distribution. It included curated items from the 2023 summer collection, with typography and layout design meticulously crafted to highlight the products effectively. The design matched MAAP’s brand aesthetics, creating a cohesive and visually compelling piece that drove interest and sales.