Blip Magazine is a new publication by Beacon Nine Publishing, created to reach a unique audience that the publisher previously struggled to engage. The objective was to develop a brand guide and an engaging magazine design that would appeal to a thoughtful and discerning demographic.

Client & Project Background

Blip Magazine represents Beacon Nine Publishing’s effort to connect with a contemplative and intentional audience. This group values depth and insight, seeking content that resonates on a deeper level. The challenge was to create a brand identity and magazine that would captivate and engage this demographic, encouraging readers to step back from technology and provoke insightful thought.

Design Brief

The primary focus was on designing a visually compelling magazine, supported by a brand guide to establish the foundational elements of Blip’s identity. The brand guide included essential components such as the logo design, colour palette, typography, and imagery guidelines. The magazine design featured a captivating cover, well-organized sections, and engaging content. Key design choices, such as the use of earth tones and sunshine-inspired elements, were made to evoke a sense of clarity and contemplation. The logo, a technological design representing a window with sun rays, created a juxtaposition that aligned with the magazine’s purpose.

Final Deliverable & Solution

The final deliverable was a meticulously crafted magazine that embodies Blip Magazine’s brand. Using harmonious earth tones and thoughtful text hierarchies, the design achieved a balance of visual appeal and readability. Advertisements were seamlessly integrated to maintain the magazine’s cohesive look. This project highlights professional layout structuring, brand guideline creation, and logo design, demonstrating the ability to produce a professional and engaging publication.