The Sweet Heat Company Branding Breakdown

We crafted this customized brand kit for a beef jerky brand. The brand kit includes a range of logo variations, aesthetically appealing colour palette and visuals and suitable fonts.

Logo

Rough Sketches of the company's logos, encapsulating keywords such as premium, nutritious, creative, beefy amongst others. Wanted to incorporate a unique take on a bulls head.

The primary logo. This will be the first choice and face of The Sweet Heat's logo.

Other variations of the logo including the secondary logo, the icon, the wordmark and the submark.

Colour Palette

The palette consists of a range of hues that depict the rustic and appetising mood of the brand. The warmer tones add more character to the brand’s visual identity.

Typefaces

For the typefaces, we decided to go for a retro vibe. These fonts are ideals for crafting vintage-themes titles and headings.

A comprehensive brand strategy was created for the brand that covers all the essential aspects of the brand.

Packaging Concepts

A choice of packaging was designed by our expert designing team, keeping in mind the intricate details mentioned by the client.