Case Study: REEZY Web App
Introduction:
Reezy is a comprehensive platform designed for wholesale suppliers of goods, facilitating seamless business interactions with buyers. With Reezy, users can establish and expand their contacts within the wholesale industry. The platform offers intuitive communication features, enabling suppliers to engage with customers through dedicated chats.
One of Reezy's key functionalities is the ability to effortlessly create and manage orders for customers. Suppliers can easily generate orders, customize them according to specific requirements, and track their progress within the platform. Additionally, Reezy streamlines the invoicing process by allowing suppliers to send invoices directly to customers' phones as clickable links.
Challenges:
Designing a platform that caters to the needs of both suppliers and buyers, balancing their distinct requirements and priorities.
Creating an intuitive interface that simplifies the complex wholesale purchasing process and encourages user engagement.
Ensuring seamless communication and collaboration between users within the platform, fostering trust and transparency in business transactions.
My Contribution to the Project:
User Research and Analysis:
Due to budget constraints and time limitations, conducting extensive user research was not feasible for this project. However, I performed a thorough analysis of competitor platforms. This approach aimed to gain insights into the characteristics and preferences of our target audience and despite the constraints.
UI Design:
In the UI design phase of the Reezy project, my focus was on creating an interface that not only met the functional requirements of the platform but also delivered an engaging and visually appealing experience for users.
I began by translating the wireframes and user flows into high-fidelity mockups, paying close attention to visual hierarchy, typography, color schemes, and imagery. The goal was to create a cohesive and intuitive interface that guided users through the platform seamlessly.
To maintain consistency and reinforce the brand identity of Reezy, I developed a set of custom UI elements, including icons, buttons, and navigation bars. These elements were designed to be visually appealing while also enhancing usability and reinforcing brand recognition.
Conclusion:
By combining user-centered design principles with a focus on aesthetics and functionality, the UI design of Reezy effectively communicates the brand identity, enhances usability, and contributes to a positive overall user experience.
If you want to collaborate, contact me via ivanzburlyuk@gmail.com