Behavioral design #01 - Pricing Page on Digital Agency Website
Here is the psychology i tried to use in this page:
🔍 Scarcity: The “5 seats left this month” gives a sense of urgency, so it may push the user to subscribe now because the slots are diminishing
💰 Round Pricing Preference: Round pricing may convey simple and transparent price for users. Because if we use 0.9 users may round it up into the nearest value either it’s lower or higher.
🎖️ Social Proof: Using client companies' logo and showcasing the work is an old and effective way gain trust from the users that this agency is a great one.
With this psychology, it can boost user’s trust toward the agency and may increase their sales.
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P. S, this is written from “Bukan UI/UX Designer Biasa” a book from The Design Thinker in 2022
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📬 Email: hello.michaelstevanus@gmail.com
💼 Portfolio: Michael Stevanus Hartono • UI/UX Designer
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