Redesigning the logo for Yum! Brands
🎈 ✊ At Hogoco® | Studio, we recently took on the challenge of redesigning the logo for Yum! Brands, the iconic brand group that includes KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.
🍔🍕🌮🍗 hashtag#yum hashtag#YumBrandsOur goal was to create a modern, cohesive visual identity that resonates with the diverse and vibrant spirit of www.Yum.com brands. We aimed to blend tradition with innovation, ensuring that the new logo captures the essence of each beloved brand while presenting a unified, fresh face to the world.
Our Design Process:
⭕ - Research & Discovery:We dived deep into understanding the rich history and unique characteristics of each brand under the Yum.com umbrella.
⭕ - Concept Development: Our team brainstormed and sketched multiple concepts, focusing on creating a versatile logo that embodies the values of Yum.com.
⭕ - Design & Refinement: Through iterative design sessions, we refined our concepts, ensuring clarity, versatility, and visual appeal.
⭕ - Finalization: The result is a logo that is not only visually striking but also deeply connected to the brand's legacy and future aspirations.
We are thrilled with the outcome and believe it reflects the dynamic and innovative nature of Yum! Brands family of brands.
We’d love to hear your thoughts, Yum! Brands. If you resonate with our brand thinking approach, we are eager to collaborate and bring more creative solutions to your table.
Thank you so much hashtag#BrandingTeam for the dedication and creativity in bringing this vision to life.
More about us on www.hogoco.com
Dribbble : https://lnkd.in/gH5SASG