Rapid Brand Identity Creation for Experimental InsurTech Startup
In 2 day sprint, I delivered a high-impact brand identity for an experimental startup branching from an established InsurTech company. Tasked with creating a swift visual identity to guide a website under development, I focused on a streamlined approach. I crafted a typography-based logotype, established a modern, cohesive color palette, and provided a lightweight style guide. This branding solution offered immediate visual direction while allowing flexibility for future refinement, perfectly aligning with the startup’s agile development and innovative ethos.