Imagine a tiki bar and grill in the Midwest, radiating tropical charm. As a logo and brand identity designer, I immersed myself in this passion project to use my lettering and illustrative skills to create a meaningful brand that opens the doors to a nostalgic tropical experience. 

This branding visual system aims to merge mid-century Hawaiian allure with a modern touch as it invites people to a unique dining escape. From concept to final, this is how I brought Lava Lagoon to life.

A UNIQUE ESCAPE

Inspiration and Exploration

My journey began with an immersive dive into vintage mid-century Hawaiian style. My inspiration board was a canvas filled with vibrant 60s Hawaiian art and vintage ads, setting the tone for the project.  

Plenty of sketching led to a refined logo that perfectly encapsulated the spirit of Lava Lagoon and brand illustrations. 

DELIVERABLES

Logo Design, Visual Identity, Illustration, Apparel Design, Menu Design