Project: MASTER MIND by ADFORM

Author: Artyom Dyukarev

Platform: Branding & Website

Goal: To create a stylish modern and user-friendly design for a platform dedicated to learning and skill development in various fields.

#### Stages of Work:

• Research and Analysis:

- Conducted a deep dive into the target audience: pinpointed key needs, interests, and pain points of users eager for self-improvement.

- Studied competitors: analyzed their websites to identify strengths and weaknesses, which helped carve out unique offerings for Master Mind)

• Creating User Personas:

- Based on gathered insights, several user personas were developed to better understand the motivations and expectations of the target audience.

• Website Structure Development:

- Created a site map with main sections: home page, why & about us, testimonials, and contact information.

- Developed wireframes for key pages to visualize structure and navigation clearly.

• Prototyping:

- Created an interactive prototype using Figma, allowing us to test the user experience and make adjustments before finalizing the design.

• Interface Design:

- Chose a color palette and fonts that reflect the essence of learning and growth: calming yet inspiring shades paired with modern typography.

- Crafted high-quality visual elements: buttons, icons, and backgrounds that convey an atmosphere of education and motivation.

- Ensured the design is responsive: considered how it displays across various devices

• Testing:

- Conducted prototype testing with real users. Gathered feedback on usability, navigation, and overall design perception

- Made tweaks based on the feedback received to enhance the user experience.

• Final Presentation:

- Prepared the final layout with detailed documentation for developers.

- Created a presentation for the client showcasing all stages of work, testing results, and recommendations for further project promotion.

#### Project Outcomes:

We managed to whip up an attractive and intuitive website that meets the needs of the target audience.

As a result:

Course registrations skyrocketed by 63% in the first few months post-launch.

Received glowing reviews from users about the ease of navigation and aesthetic appeal of the design.

Established a long-term relationship with the client for further project development.

This case has become a significant milestone in my portfolio, showcasing my skills in interface design and understanding user needs.